What makes your sandwiches "New York style"?
It comes down to three things: the heritage of the meat, our secret recipes, and time.
Premium Sourcing: We exclusively use Creekstone Farms (USA) beef, ensuring we start with the highest quality USDA Black Angus—the gold standard for authentic New York delis.
The 7-Day Process: Great deli meat cannot be rushed. We use a specialized injection marinade technique and let the meat cure for a full week to ensure the flavor penetrates every fiber.
Expert Cooking: After marinating, the meat undergoes a precise transition from the smokehouse to the oven, resulting in that signature tender, smoky finish.
Decades of Tradition: Our spice blends and methods are based on secret family recipes that have been guarded and perfected for decades. When you eat here, you aren’t just getting a sandwich; you’re tasting a century of deli tradition.
Do you steam your pastrami?
Yes, we do. To achieve that iconic “melt-in-your-mouth” texture, we follow the authentic New York method of finishing our meat with steam. However, the secret to the flavor happens long before that:
The Cure: We begin with a specialized injection of our house-made marinade, allowing the meat to cure for a full week to develop deep seasoning.
The Smoke & Roast: The meat is first placed in our smokehouse to develop its signature crust (the “bark”) and then slow-roasted in a traditional oven to lock in the juices.
The Finish: Finally, the pastrami is steamed before serving. This softens the connective tissue and ensures every slice is served hot, tender, and incredibly moist.
Are your bagels boiled or baked?
Our NY bagels are boiled before baking
Do you offer vegetarian or vegan options?
Yes!
No:) we are walk-in friendly!
Yes! Call Us 020 221 8580
UberEats
Yes!
